In my last blog article I identified one of the pitfalls some organizations which use social media fall into and that is they use their social media channels as a bullhorn. Thanks to following Patrice Cloutier on Google Reader I found this article which is full of examples on how not to use social media and it relates to the bullhorn example.
Here are a couple of excerpts from the article.
" What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don't ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Not following me back on Twitter, turning off comments on YouTube, disabling discussion on Facebook is not the way to show me, the voter/your employer that you respect me. It's saying that social spaces are broadcast spaces."
"Always look at what organisations do, not say (works with potential boyfriends too!). We want to consult with the community does not stack up when comments are turned off. (Just like Darling I'm listening to you doesn't ring true when the TV remote control is in hand.)"
Here is a link to the article on the Victoria Department of Justice.
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