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In my last blog article I identified one of the pitfalls some organizations which use social media fall into and that is they use their social media channels as a bullhorn. Thanks to following Patrice Cloutier on Google Reader I found this article which is full of examples on how not to use social media and it relates to the bullhorn example.
Here are a couple of excerpts from the article.
" What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don't ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Not following me back on Twitter, turning off comments on YouTube, disabling discussion on Facebook is not…
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