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The following article on the American Chemistry Council Facebook page caught my eye today because of my recent study into the Canadian chemical industry Responsible Care and CAER programs use of social media and on line networking. What are your thoughts on the article and the chemical industry use of social media to support their communication needs?
I want to focus specifically on the following statement in the article below. "While in the age of social media, the most alarming stories take on a life of their own". I sense the industry frustration in dealing with social media and I know somewhat where they are coming from as I spent over 30 years working in the oil and chemical industry, much of it focusing on emergency management and crisis management. Those were the days before social media when the main media concerns focused on what…
There are those who believe social media is a fad and will pass and others who believe it is part of a communication revolution that will forever change how we communicate and it is here to stay in one form or another. I fall into the latter category. But how do we keep track of it all? I recently came across a service which does just that and it is called XeeMe.
But first let me answer the WHY question for those who will ask it. As an emergency management consultant who has spent considerible time focusing on emergency communication, I realize the imortance of social media and the need to incorporate it in the communication section of ones emergency management program. Communication among emergency management professionals is also imortant to help them learn from each other to more effectively perform their duties. XeeMe is a service which might…
While doing some web research on what is being said about Responsible Care in Canada, I was pleased to come across this commitment to Responsible Care by the company I worked for, for over thirty years - Imperial Oil. Here are a few excerpts from their commitment and a link to the Responsible Care section of their web site. I am pleased the commitment is still there.
Here are a couple of statements from Imperial Oil's commitment to Responsible Care. Click here to go directly to the information on their web site.
"Imperial Oil is acutely aware that Canadians are more concerned than ever about the effects of chemicals on their health and the environment. Recognizing this, we have integrated Responsible Care® into the business practices of Imperial's Chemical division. This means we dedicate ourselves, our technology and our business practices to…
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