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The following article on the American Chemistry Council Facebook page caught my eye today because of my recent study into the Canadian chemical industry Responsible Care and CAER programs use of social media and on line networking. What are your thoughts on the article and the chemical industry use of social media to support their communication needs?


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There are those who believe social media is a fad and will pass and others who believe it is part of a communication revolution that will forever change how we communicate and it is here to stay in one form or another. I fall into the latter category. But how do we keep track of it all? I recently came across a service which does just that and it is called XeeMe.


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While doing some web research on what is being said about Responsible Care in Canada, I was pleased to come across this commitment to Responsible Care by the company I worked for, for over thirty years - Imperial Oil. Here are a few excerpts from their commitment and a link to the Responsible Care section of their web site. I am pleased the commitment is still there.


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In my last blog article I identified one of the pitfalls some organizations which use social media fall into and that is they use their social media channels as a bullhorn. Thanks to following Patrice Cloutier on Google Reader I found this article which is full of examples on how not to use social media and it relates to the bullhorn example.


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This article provides some suggestions on the use of social media and on line networking that CAER groups, interested in improving their effectiveness in communicating with their communities, might want to consider. As CAER encourages open and transparent dialogue and cooperation between industry and community stakeholders and as social media provides the tools to facilitate this interaction, I believe there are good synergies between CAER, social media and other on line networking tools.


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I came across an excellent article on risk management in aviation this morning, complements of Craig Rowe from Clear Risk in Newfoundland. It reminded me of an event I would like to share with you below and I also provided links to Craig and the article he shared.


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On August 17th I published an article CAER - Social Media and On Line Networking to help gather information for a presentation to a joint meeting of Toronto CAER groups. This article summarizes the information I gathered before and during the presentation and sugests that CAER groups use of on line resources to supplement their traditional ways of networking within their communities could help address some of their challenges.


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I am working on a presentation for a CAER group entitled "Use of Social Media and On Line Networking to Promote Community Awareness and Emergency Response". I would appreciate your assistance in helping me find examples of where you have seen social networking / social media effectively used by these groups or situations where not using social media use has presented challenges.


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Just a brief article to introduce you to a new feature I added to the memci web site.


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The article I have provided a link to below highlights the need for business to use social media to create "community". I agree with what the author says but I believe there is more.



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